Brand

Logo, color, type.

Everything you need to show wetrainmodels in an article, a deck, or a post. Download what you need. Keep it as it is.

Download the full kit (.zip)SVG + PNG, wordmark and icons

The name

One lowercase word.

wetrainmodels

The letters “ai” inside “train” take the accent color. The wordmark is set in Archivo ExtraBold with letter spacing of −0.04em. The files below are outlined shapes, so no font is needed.

Wordmark

Pick the one that fits the background.

For dark backgroundsWhite letters, lime “ai”. The main logo.

SVG PNG

For light backgroundsBlack letters, blue “ai”.

SVG PNG

All whiteOne color, for print or stamps.

SVG PNG

All blackOne color, for print or stamps.

SVG PNG

Icon

A bold “w” with a small square dot.

Like the dot on the “i”.

Icon, darkThe main app icon and avatar.

SVG PNG

Icon, accentLime tile.

SVG PNG

Icon, whiteWhite tile.

SVG PNG

Icon, squareNo rounded corners, for stores that round it themselves.

SVG PNG

Mark, for dark backgroundsThe w and dot with no tile.

SVG PNG

Mark, for light backgroundsThe w and dot with no tile.

SVG PNG

Motion

The animated logo.

On dark

MP4 GIF

On light

MP4 GIF

Color

Black, white, and one accent.

Lime on dark. Blue on light. Click a value to copy it.

BlackBackgrounds and text.

RGB 11 11 12

WhiteText on dark. Light surfaces.

RGB 255 255 255

LimeAccent on dark backgrounds.

RGB 198 255 61

BlueAccent on light backgrounds.

RGB 31 59 255

Type

Three typefaces, three jobs.

Archivo · ExtraBold 800 · wordmark and headlinesModels do not train themselves.

Anton · Regular · display, all capsWe train models

IBM Plex Mono · Medium 500 · labels and dataWaitlist open · Your people · No. 0000

Rules

Keep it as it is.

01Keep clear space around the logo equal to the height of the “w”.
02Do not stretch it, outline it, or change the colors.
03Keep “ai” in the accent color whenever two colors are possible.
04Write the name as one lowercase word: wetrainmodels.